In this week’s best in UX, we look back into history, pay attention to the role of emotional design, and even identify some key misunderstandings in the field of UX design. 1. A Brief History of User Experience Design In this article by Ali Rushdan Tariq, he looks at the history of UX Design from DaVinci to Toyota and beyond. This history helps us understand the concept of delight in UX design. 2. The Importance of Emotion in Design In this article by Paul Jarvis, he outlines the importance and impact of emotionally attractive design. 3.Six Things Misunderstood About User Experience Designs Patrick Neeman’s article outlines just why UX designers are still so misunderstood and six particular misunderstandings that we need to clear up. 4. 3 Points the Nike Plan Makes About User Experience Elina Zehleva’s article outlines the making of a unique athlete focused experience on board the Nike plane. She outlines just why this is the pinnacle of user-centered design. 5. The Trend of Mobile Healthcare Solutions, and Why UX Is Critical In It Finally in this article we look at the trend of mobile healthcare is changing the face of UX design.