What better way to wrap up your week than to check out the top UX articles that you might have skipped during your hectic week. Kick back, relax, and dive into one of these great reads that isn’t only enjoyable, but a useful resource to award you success as a user experience professional.
1.What I Bring to UX from…James Bond
What I Bring to UX from…James Bond by Jim Ross, published on Johnny Holland
A rather creative approach to expressing the dichotomy between the life of secret agent man, James Bond, and user research – check out this article to gain deep insight into the distinct views of the user research profession and how you can successfully apply them to your UX work philosophy.
2. 5 Main User Experience Barriers to Sales Conversion and How to Overcome Them (Part 1)
5 Main User Experience Barriers to Sales Conversion and How to Overcome Them (Part 1) by Lee Duddell, published on Usability Geek
The topic of optimizing a good sales conversion funnel seems to be the topic of the week for me. If you are looking to find out where your weakness lays in the sales conversion on your website, delve into this article to discover the five UX barriers to conversion and how you can overcome them.
3. 10 Ways to Incorporate Storytelling in Web Design
10 Ways to Incorporate Storytelling in Web Design by Sabina Idler, publish on Usabilla Blog
An article that largely resonates with my understanding of a successful user interface and website – Sabina Idler does a fabulous job presenting strong tips in creating a fluid website through storytelling. Check out this article to optimize your website in a way that will engage your users and create that satisfying experience, getting them to crawl back to your site.
4. Marketing: The Missing Step in the Design Process
Marketing: The Missing Step in the Design Process by Ben Snyder, published on A Better User Experience
This article trends on a hot topic that is pivotal in the success of company’s user experience – the integration of marketing-principles in the user experience design process. Explore this article to absorb the “64-thousand dollar question” and understand where to incorporate the hidden art of marketing messaging into your user design process.
5. User Experience Principles: How Hubspot Leverages UX with Powerhouse Marketing Tactics
User Experience Principles: How Hubspot Leverages UX with Powerhouse Marketing Tactics by Danielle Arad, published on UX Motel
This article serves as an interview with Daniel Ritzenthaler, UX designer at Hubspot, which was a great pleasure to share with my dedicated readers. I find it refreshing to learn about the personal development of other UX designers, their experiences in the field, and what project they currently are pursuing. Thought you couldn’t pull it off? Discover how you can strategically incorporating marketing elements into your user experience design principles and promote a successful collaboration in your company through Hubspot’s experience.