1# User Experience Is the New Differentiator. How Will That Affect the Internet? Cory von Wallenstein takes a closer look at how user experience changes will redefine internet. 2# Conversion Optimization: Measuring Usability in The User Experience (UX) Part 1 Measuring usability is very important if you want to fully optimize conversion. Shari Thurow looks at some of usability parameters that should be considered when gauging user experience. 3# Improving the User Experience Of Automated Integration Testing New York Times is currently working on a new reporting system that is advanced and automated. This will greatly improve the manner in which they present information to the audience. Silas Ray looks at how this company intends to carry out automated integration testing on this system. 4# Is Poor User Experience Slowing Your Conversion Rates? It goes without saying that poor user experience will affect your sales negatively. Hence, there is need to determine if you are offering good user experience. Here is an article by Jeff Fuhriman to help you understand this concept better. 5# Infographic: UX Designer Vs. UI Designer Check out this awesome infographic that explains the difference between a UX designer and a UI Designer.