Top UX Articles of the Week

This best of the week roundup post is all about being the best UX designers. The articles below show different perspectives on UX design, putting an emphasis on its importance, and showing important innovations in the field.  

1. When It Comes to UX Design, Simplicity Is Overrated

Robert Hoekman Jr. writes about the idea of simplicity when it comes to UX design. He talks about how simplicity is an individual matter, how two people can have a very different definition to what a simple design is, and how a simple design actually means a clear design. The Hoekman writes about the ways to create a clear design in order to give your users a great experience. But, an important thing to remember is that a simple design is not as easy as it seems…  

2. Category Page Usability: Helping Your Visitors Browse More Easily

This article by Paul Manwaring is about helping your website’s users to browse more easily by creating a categorized page that improves the website’s usability. In order to find out how can we, as UX designers, help a user navigate through lots of information and products, the article analyses 50 of the most popular eCommerce stores online: from Amazon, through Macys, to Home Depot – Manwaring analyses them all. That way, we can all learn from the biggest names in the industry.  

3. The Next Phase of UX: Designing Chatbot Personalities

John Pavlus writes about the major importance that UX design has when it comes to digital product design and conversational interfaces. Conversational interfaces are basically chatbots: robots you can chat with, in a way that gives the user a human-like experience. On interfaces such as this one, personality traits become the main feature, which eventually generates great UX.  

4. 10 Ways to Design for the Human Brain

In this article, Joseph Shaffery lists 10 points about designing for people’s natural thinking process, which work across personas and demographics, and have a significant effect on user experience. Among the factors that stimulate people’s brains in their thinking process, the writer includes: the eyes can trick the brain; people decide quickly and then validate that decision; the need to tell a story with your placement, and more. What I liked about this article is the emphasis it gives to the fact designers must try and get into their users’ heads, which is the essence of UX.

5. What is the Best Software for UX Design?

This article informs every UX designer out there on which software is best for them, and how they can enhance user experience which each and every one of them. After listing the top software for UX designs and their different qualities, we show how software for UX design can help with site mapping, flow-charts and content modeling. The most important thing in the article, in my opinion, is that it gives practical tools which every UX designer must be familiar with in order to succeed.
Megan Wilson is user experience specialist & editor of UX Motel. She is also the Quality Assurance and UX Specialist at WalkMe Megan.w(at)