UX is a term usually used when it comes to apps, websites, or in other words – the digital world. However, one must not forget the users behind the “user experience.” The actual people who sit behind the screens. The articles gathered below, which summarize the best of the week in UX, demonstrate this very important acknowledgement – that when it comes to UX- the digital world cannot be separated from the real-world: Greg Nudelman compares the UX of your app, to the Vasa Ship, in terms of the possibility that the two would sail smoothly, or sink into the bottom of the ocean. Throughout the article, the writer presents the history of the Vasa Ship and the methods used in applications UX, alongside the principals each follows, in order to show the similarities between the two. I especially recommend taking into consideration the simple prototypes that appear along the article, which show how simple, yet useful, creating a great UX for your app is. Ekrem Ates creates in this graphic article a new design for IKEA’s website, showing that even when you are one of the greatest UX designers when it comes to furniture creation, this skill does not necessarily transfer to the digital world. The writer claims that the simplicity, usefulness and cleanness of their products does not show in their website, and offers an alternative design. As a big fan of IKEA’s products, I loved the alternative website he created, and recommend on checking it out in order to see that the UX of IKEA’s website can actually be as good as their products UX.