Endless To-Do Lists?
Cross all your items off.
Follow this all-encompassing user experience checklist, instead.
A fine line separates a successful project from one that fails before it even leaves the starting gate. By using these painless five strategies, your future UX projects are sure to be the winning type, and users will keep coming back for more.
Gartner writes: Strive for a great UX by realizing that design is not just about adding features, but also is about their carefully considered removal.
Overcomplicating things will only discourage busy users from trying to understand your site.
By making things easier for user, you will retain their interest in your content. Try not to overwhelm a page with videos and pop-ups, and ensure links are clearly titled so a user can effortlessly navigate to where they wish to go within your site.
Practices such as separating text from images are also essential for the success of your site on mobile devices.
- Be Consistent with Your Design
While appearances do make a difference, maintaining a coherent, unchanging design scheme will create a sense of professionalism that will have users returning to the site.
Use colors in a meaningful way that simplify navigation throughout your site. As simple as it may sound, ensuring your links actually look like buttons can make or break a user’s evaluation of your site.
Apple is the poster child of an organization turning itself around through an obsessive focus on design. Google has also used design effectively to gain significant market share with Google Maps and Gmail. A new phenomenon is the design-focused startup. Both Pinterest and Instagram were companies founded by designers who successfully use design to establish new product categories or to dominate existing ones.
- Be User-Centric
Accessibility is key for a high traffic site.
The last thing you want is a user leaving your site irritated, as this guarantees he or she won’t be coming back. Marketing communications specialist Michael Perrone suggests making a checklist before undertaking any new client project. He asks himself questions such as what different devices the site will need to work on (i.e. tablets, smartphones) and what browsers require support.
- Clarity, Not Fog
The physical presentation of your content should strive for maximum readability.
To make things as clear as possible for your users, experts at Mobify suggest using a font size of at least 14px and a line height of paragraph text set to at least 1.5. This will allow users to read clearly without having to zoom in first. Making a site appealing to the eye will work wonders for any project’s success.
- Remember, Content Matters
Finally, none of the above pointers will be much use if your content is not unique and relevant. Make sure the substance offered on your site is written in a relevant and appealing manner.
Spelling and grammatical errors are unforgivable, so proofread, and proofread again!
Also, avoid sugar coating: usability expert Jacob Creech explains how Amazon offers negative reviews along with the positive ones, in order to gain the trust of users and to keep them coming back.
To sum up-
Use this checklist to ensure a positive user experience, time after time.
Follow these five simple rules for your next project and you’ll see just how easy it is to succeed in the UX world. Remember, a satisfied user is a persistent user, and the positive reviews that follow will attest to that.
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