When designing a website, ensuring an amazing user experience, or UX, should be one of your foremost priorities. If you are unaware of the term, UX is how a user interacts or reacts with a website’s functionality, features, and layout. It’s a measure of user satisfaction which either encourages the visitors to perform a certain action or pushes them towards exiting the site.
In the following sections, we are going to reveal the most effective user experience tips that will help fortify your site’s health and boost productivity. However, let’s first start by understanding the importance of UX.
What is User Experience and Why is it Important?
Employing great marketing strategies and SEO tactics will likely allow you to successfully draw in abundant traffic. However, if the user experience is not satisfactory, the traffic will simply flow in and then flow out without performing the necessary action.
To explain it further, let’s take an everyday example. Consider a restaurant, which has an attractive sign to lure in customers. Now, let’s say that when the customers walk by, they are greeted by a foul smell and irritatingly loud music. Unsatisfied by the overall ambiance a lot of customers would simply walk out without even glancing at the menu. This is a classic example of poor UX.
Coming back to websites, there are a lot of aspects in terms of intractability, design, and even text content that can make the visiting crowd feel unsatisfied and encourage them to search for another site offering similar products or services. Fortunately, there are user interface design tools that will help promote a good user experience.
To make sure this never happens to your site, I’ve broken down 6 essential tips that every user experience professional should know about.
Simplify Your Homepage
There is enough reason why this is first on our list of essential tips; mainly because, this has the potential to make or break your website.
Your homepage contains the basic message you want to convey to visitors. However, in an attempt to cram in all the information in one page, some designers end up creating a cluttered homepage. Remember, this is the first thing users see when they enter your site.
If they are bombarded with options and texts a large chunk of the visiting users will get confused and leave. The key is to create a simple and minimalistic design. The homepage should focus on giving the basic idea on what your site offers providing ample links to direct users to the right page. When it comes to retaining the incoming traffic, ignoring these User experience guidelines can prove to be disastrous.
Avoid Overtly Complicated Language
Using flowery and complicated language is probably good for novels but they are simply not a good choice for a website’s content. This is mainly because you want your site to be appealing to the masses and not just people who appreciate a good read. Avoid using complex language words and focus on conveying the message in the simplest manner possible.
Stick To the Standard Navigation Design For All Pages
Navigational elements that help users go from one page to another should be standard on all pages. From the search bar to the drop down menus create a standard navigational design for the entire website and ensure it’s implemented on all the pages. This will give users a sense of familiarity and help them quickly and easily get to the desired page.
Break Up Large Chunks of Text
Ask any user experience professional for the best ways to tweak your site’s content. Chances are the first of our tips will be to avoid long nagging text. This is because most people are instantly discouraged to read the entire content when they are faced with a large block of text. The best way to address this issue is to break up the text into several sections. Use bullet points and headings whenever you can. This will not only keep the customer engaged but will also convey the targeted message in a much simpler way.
Keep It Short
Making it easy for the customers is one of the primary goals that can help you improve your site’s UX. The best way you can do is by giving customers more to see and less to read. They say a picture is worth thousand words and so keeping that in mind, replace lengthy texts with self-explanatory images, animations, and videos.
Get Feedback from Real Customers
Unlike the other user experience tips on our list, this one acts like a testing tool to check if your UX is good. Find volunteers on social networking sites and ask them to navigate your website and then rate according to user experience. Make sure they are from different backgrounds, age groups, locations, and have different personalities. This way you can get feedbacks from people with vastly different perspectives.
Once you collect the feedback, sit down with your design team and make the necessary changes. Ask the volunteers to take a look at the site again and leave their feedback. You should ideally keep repeating this process from time to time to check and improve your site’s user experience.
Following these user experience guidelines will certainly take your UX to the level you are looking for.