User Scenarios Examples And Implementation For Better UX

Having good User Scenarios examples can really help to boost your site. A good User Scenario will not only help you know your users but also help you know why users come to your website, how they go about it and what exactly they are actually looking when they visit your site. A good User Scenario will actually help you to grasp your user goals and hence help you design products that perfectly match their expectations.

Before you start designing a User Scenario, you first need to get to know who are your users are, and what normally motivates them to visits your site. In this article, we will talk about how user scenarios examples and implementation can really help you improve your UX.

What is User Scenario?

A User Scenario usually describes in details what users normally do on a website and why they specifically do it. A User Scenario is actually like a short story of a person who visits a particular website with a certain motivation and specific goal in his/her mind. A good User Scenario should include all information that is important to the process that the user goes through in order to reach his/her goal, nothing more.

Why do you Need User Scenarios?

You need to have User Scenarios whenever you want to design any kind/type of user interface. Examples of such interface include computer programs, a website or any other application for a digital device. When designing a User Scenario, you need to actually understand what your users want on your site and what they normally do when they visit your site. This will ensure that you have good usability and also a good user experience.

What a Good User Scenario Should Look Like

A good User Scenario should actually be short and precise, relevant and direct to the point. It should give answers to the following questions: Who is the user I am designing for? What exactly does the user want on my website? How is the user going to achieve his/her goals when he/she visit my site? And why does the user usually comes to my website and not anywhere else? If you design a User Scenario that answers all questions asked above, then there is no doubt that you really have a good User Scenario.

For instance, when answering the question: who is the user I am designing for? You should make sure that you include real users in your scenario. First, you need to come up with a real persona who best represents your target group. This will greatly help you know your users better and also understand their actions.

Using personas that reflect your real user will greatly help your User Scenario become alive and realistic, a good example of brief persona should look like this:

Amanda, 32, works in human resource department of Daimler Chrysler. At first, she used to love her job but nowadays she has lost interest and she even considers quitting and looking for another job. However, she is scared to quit because she is concerned about her future financial security. Amanda is very organized and cannot stand any inconvenience or chaos. In her free time, she reads a lot to keep her mind busy and also get challenges that she really misses at her work. In the last couple of days, Amanda has really been reading medical books because she really wants to find out why her family has a history of kidney disease.

In conclusion, when writing a User Scenario, you should keep it short and straight to the point. The 4 questions, how, why, what and who can be used to act as a checklist. Using good User Scenarios examples like one mentioned above and designing your own can really help improve your usability and also enable you to achieve high user experience.

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Megan Wilson
Megan Wilson is user experience specialist & editor of UX Motel. She is also the Quality Assurance and UX Specialist at WalkMe Megan.w(at)walkme.com
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