It’s time to rethink your UX definition in this new decade. This is a bold statement, I know, but the fact is, things are changing. Technology is changing, culture is changing, and the way your customers and users think is changing as well. With the new devices, the new applications, and the new speed at which things move in modern internet’s information overload, old conventions just don’t hold the weight and clout they once did. And yet, the old UX definition standards are still upheld and adhered to by many. This is a bad idea, because it’s an excellent way to be cast to the wayside by your user base in favor of someone who’s more up with the times in design conventions and demographic matchups. You don’t want this to happen, so it’s time to be proactive. Let’s talk about what UX means and entails in this new decade, and how we need to think a bit differently than we used to. Because things are only going to keep changing faster. Progress waits for no one. So what does UX mean in the new digital world we live in? Well, let’s consider how users interact with services, especially digital ones, in the current times. Rather than a long-term functionality framework like old software and design constructs ensured, a flux of information and instantiation have become hallmarks of successful systems. In this century, facilitation of input rather than facilitation of function has become the primary objective of services. An increasing focus on the creation and delivery of input via media, information and sensory stimulation has become the key goal in all design and innovation. So, what does this mean for UX? It means that no longer is the design of software or services in and of themselves in the forethought of the user when they gage their experience with the subject in question. Its efficiency in delivering content is the focus, as is the content itself. This means that when gaging a user experience, or designing one, the content and material being delivered is more of a concern than the identity of the facilitator. This means that the functionality and appeal of the facilitator is more about being unobtrusive and organically meshed with what is being delivered. Notice how SaaS, or software as a service, is becoming a larger component of current software design and deployment. This more or less echoes the sentiments of users who are more about delivery of streamed information and content than they are about solid, long-lasting design in a particular construct. As a result, the definition of user experience is more about efficiency in delivering content and information, rather than how it processes or creates it in most cases, and that design conventions for services and software are more pertinent to this efficiency and being kind of in the background to the content they deliver as well as being easy to use in facilitating this content. This is a trend that’s only going to continue with the cloud mentality taking full force, and our ever increasing information overload showing no signs of slowing down. UX definition in the 21st century is delivery of content, not solidarity of design.