UX Lessons Worth Remembering

In the modern business environment, UX lessons will be tantamount to achieving effective designs that are in harmony and appeal to the end user/customer. Many people literally refer to UX as related to user experiences, although its actual implication is more aligned the structuring and building process. It therefore represents the holistic approach, technology, art as well as intelligence that designers use to structure interfaces that will provide desired user experience.

UX Lessons Worth Remembering

Background  One overruling factor in the current market is availability of competitors who invest in innovation and provide high quality services. This presents customers with a broad option list from which they can contract services according to their preference. However, this preference is established by consistent quality service provision as well as user friendliness and trends. Designs that do not exhibit latest desired technologies will fast be abandoned as sophisticated clients who feature the larger online population seek best services. 

From security to ergonomics and user friendliness, UX needs to be inculcated in every aspect of design to ensure the end audience’s needs are satisfactorily met with ease. Developers of user interfaces are more familiar with this new set of classified knowledge base. In simple description, UX lessons refer to processes and technologies that use interface designers apply when structuring a site that both meets the organizational and consumer needs. In this context, designers will mostly refer to website developers exclusive of other user interface technicians who design components like watches or ATM displays.

Basic UX Elements and Lessons When the basic concept of UX is evaluated, five elements can be drawn to illustrate how this structure is integrated in website development and enhancement. These can be described as follows;

User Psychology UX mainly involves understanding user psychology, which is a very complex phenomenon. The wise designers work on subjective sentiments where targeted audience behavior dictates how the layout will look. The questions included here ponder on users’ motivation, feeling, anticipation and reactions as well as other factors like awareness and intelligence. When designing a user interface, the customers’ perspective should reign over personal satisfactions and acclamations. The design should be made to answer questions like what users expect and how well this expectation can be delivered and overwhelmed to ensure repeated visits.

Usability Unlike psychology, which mostly deals with subconscious aspects, usability is more vivid and conscious. It is easy to identify a poor clogged up design or delivery at the first visit. This UX element is elementary for any interface that includes users and cuts across areas such as navigation, layout, content, delivery, formatting, templates and applications among others. The design should be easy to access and navigate with conspicuous guides that lead guests to desired information with minimal input from them. It includes the ability to provide all the needed content in an easily accessible and readable display as well as format.

Actual Design In UX context, the design exhibits limited artistic approaches as it mainly deals with provable functionality. The developer examines whether the site looks attractive from the start, if it directs users to the intended places as well as well as the ability to represent a single brand. The overall design should depict the usability aspects by ensuring distinctions are drawn to identify clickable and non clickable objects, headers, content as well as links. The layout should direct users eyes to the desired content or link and the coloring should be harmonized for enhanced navigation.

Copywriting  This is very vital in UX construction and involves helping users to finish their tasks without appearing too affronting. This element deals with issues of whether users are motivated by completing certain goals and if helping them in the same is accepted. It also addresses optimization of content where the most important detail is given more emphasis using distinct formats or colors to enable quick and easy locating. Unlike writing brand content, UX copywriting involves breaking down user inputs to minimum by reducing confusion and overcrowding while providing relevant contents. It is also concerned with issues of intelligence, whether users clearly understand what you are putting across or if assumptions are used on the same.

Analysis  This benchmark all well established corporations. There are two views related to analysis of UX metrics; either carrying out analysis to prove efficiency or to learn. This element emphasizes on information gathering, subjective opinions as well as interpretation approaches in building an attractive rich relevant content navigable site. It features how to measure current standards/status and how the result can be used to improve site rendering. Analysis can be directed towards identifying strengths or weaknesses, including negative results.

Analysis in UX comprises intention, data collection, what and how to analyze, presentation (absolute, relative figures) as well as the ability of using results to initiate improvement. 

Advantages of UX Lessons in Web Design There are several benefits attributed to UX awareness which can all be broadly elaborated although they are simple and easy to identify due to overlapping/interrelationships. The main advantage however is its ability to research and collect immense customer data. The information helps in designing sites that target audience will be satisfied with as well as ensuring their input is limited in navigation and searches. Other advantages include satisfied customers, improved traffic, better service delivery, fluid navigation, effective client communication, enhanced analysis among others. UX lessons also ensure one is in constant upkeep with design trends and technologies, thus increasing the chances of providing better sites that are easily accessible.

Conclusion  UX lessons revolve around analytics, trends and user friendliness that are all used to enhance the overall experience through a more efficient user interface. The main emphasis is on taking a subjective approach in revealing user preferences and behavior in order to develop a design that will best suite needs and anticipation. User experience is a development that most businesses will be seeking to employ to ensure their websites remain attractive, relevant/informational, intuitive and user-friendly. UX lessons are therefore worth remembering at all times in website design since they outline the approaches taken to provide an efficient web design. bnr14
Megan Wilson is user experience specialist & editor of UX Motel. She is also the Quality Assurance and UX Specialist at WalkMe Megan.w(at)walkme.com