What UXers Need to Know about CRO

Do you ever wonder how effective your UX design efforts really are? Are you curious how connected your design is to successfully converting users into long lasting customers? Conversion rate optimization (CRO) plays an important role in user experience design goals. Conversion optimization utilizes digital design tools in order to turn visitors into loyal customers. Effective UX web design ensures that potential clients are pulled into your site and their browsing leads to more sales and profits, or CRO. A conversion is a fairly broad term and can include obtaining customers from sign-ups, clicks or another metric. Digital design success comes in when the leads are traced back to the success of the design. If the website is attractive and easy to use the user will be more likely to stick around long enough to become converted. Good UX is geared toward helping people reach the company’s goals of increasing CRO. Providing customers with what they need before they even know they need it will drastically maximize conversion rates. I compiled a list of important UX web design tips in order to ensure effective conversion rate optimization through your UX design:  

*Poof* They’re Gone

The first few seconds during a user’s visit to your webpage are crucial. The first thing the user sees when they land on your page will determine whether or not they chose to stay and scroll. Which is why it’s important to include large, colorful wording or pictures in the beginning so that the first image or wording the viewer lays eyes on will keep them enticed.  

Simple is Sexy

Nobody wants to get a headache from reading your page. Although this may seem generic, a simple and seamless design is more attractive than a complex one that exhausts the user before they have a chance to scroll down. You don’t want to confuse potential clients or make them feel frustrated with your page.  

Link Your Logo

You want your user to know whose website they’re on, right? It’s important to link your logo in a clear spot on your homepage so your users know, and remember, exactly where they are. This may seem so simple but it is often forgotten and can lead to negative effects.  

Loading Speed

There are always technical issues that can be improved, however a slow loading speed is one of the main issues that causes users to leave your page without looking back. When a page won’t load, it is unnecessarily frustrating and you definitely don’t want to cause potential clients to feel frustrated with your site.  

Universal Accessibility

In this day and age when we carry more digital devices around with us than pens, your site must be accessible from all devices. Creating the opportunity for users to access your site wherever they are and whenever they want allows for so much more potential.  

Click Bait is Key

Using catchy phrasing or creative word play pulls in those who would otherwise glance over your content. People want to be entertained, so don’t bore them with generic language. Stand out from your competitors with original phrases, and your users won’t be bored at all. But do stay away from click bait that doesn’t have any substance behind it.  

Images and Videos

Although we are all adults now and don’t necessarily read pictures books anymore, images and videos are an alternative way to pull users in. They not only provide color and liveliness to your page, but they also portray key information that might otherwise be glazed over if written in a generic format.
Megan Wilson is user experience specialist & editor of UX Motel. She is also the Quality Assurance and UX Specialist at WalkMe Megan.w(at)walkme.com