VIDEO: The ROI of User Experience with Dr. Susan Weinschenk

This is a brilliant video that I found quite informative. It is especially ideal for people looking for tips on how to maximize their UX ROI. Why did I fall in love with it? Well, there are many reasons why I recommend watching this video, here are the top 3: (1) The video starts off with some useful statistics and figures that any UX manager will want to get up to speed with (2) It highlights some top reasons why UX projects fail (3) It suggest solutions to most of the problems that UX managers have to deal with quite often Above all, I loved the way Susan presented her training – in a way that does not strain the viewer. Good to watch!


Megan Wilson is user experience specialist & editor of UX Motel. She is also the Quality Assurance and UX Specialist at WalkMe Megan.w(at)