In the field of user experience, the development of practical UX software has focused entirely on the aspects of idea flows, charting navigation models, wireframing and the like, as well as prototyping and mockups. This has left the field of acquiring logistics and testing a bit underdeveloped, and the result has been some added hassle where it doesn’t need to be.
So, when you go to look through UX software, with the hopes of finding intuitive designs to track user experience and acquire analytics and metrics will leave you very disappointed. Well, that’s because the best tool for this isn’t originally a UX testing and measurement tool, but rather a tutorial creation and self service automation tool.
If you’ve not heard of WalkMe, let me tell you a little bit about this tool, and its original applications, as well as the initial problems it aimed to solve when it was invented.
WalkMe was designed to handle training in a “learn by experience” situation. Complex processes can be hard to teach ahead of time, and then move to the design afterward. The idea would be to have an expert on the process guide the trainees through the process as they actually use it, step by step until it becomes second nature. However, needing actual people to fill that role would be tedious, costly and difficult to arrange. Software to handle this would be great.
WalkMe was designed to fill this need, and it did it skillfully. It creates, through point and click scripting (no need for coding), dynamic tutorials which can integrate with web forms. From there, it can monitor the state of web form elements, and interact with them. By doing this, it can focus on form elements, and prompt users to address each aspect step by step, while preventing them from making catastrophic mistakes. And, software doesn’t get tired, or require impossible salaries to be implemented.
It didn’t take long for its use as self service facilities to become apparent, guiding users through the same kinds of complex processes, safely and confidently, without the goal being training.
However, a step further is to apply this as a UX tool, and the same basic principles work for this. Integrating in the forms, it can track how confused users become, how long it takes them to perform a task, ask users opinions from one step to the next how they feel or what they think, and with its analytics tool, it can capture discrete data readily as well.
This makes capturing this data in real time very easy and very effective, where once it wasn’t possible. Granted, if your design platform isn’t web-based, it still ads a layer of procedure since it does not integrate with compiled code, it still works remarkably here as a prototype and mockup testing tool before things are committed to code and builds.
This affordable, smart tool is the UX software for logistics and metrics that you’ve long sought, but could never find when restricting your search parameters to things originating as such. While you’re at it, consider adopting WalkMe as your training solution where applicable, and possibly as a solution to customer service you’ve also been looking for but undoubtedly have also not found.