Over the past decade, websites have evolved from a plain text-centric layout, to fast loading, visually dispersed, and responsive online platforms. Since staying up to date with the latest technological and user behavioral preferences are not always attainable for many web designers, thus many websites fail to achieve the expected rankings.
Let’s look at web design usability in 2016…
Several factors such as loading speed, length of content, mobile friendly design, website features, or absence of proper visual elements can be responsible for the website’s shortcomings. All these factors contribute in producing the ideal user experience (UX) that can spike up the traffic and improve the rankings.
However, absence of these elements can mean a cold shoulder from Google, since Google is all about getting the best of the best on top. According to the latest trends on web design and UX, more than 70% of small business websites are oblivious to CTAs on their web pages, while 85% of online users expect the mobile website to outperform the desktop version of the website.
Another significant aspect revealed in the study was the loading time of the website. It showed that 47% of online users tend to abandon the web page if it fails to open within 2-3 seconds. A website that lets down the user in the very first handshake is least likely to reach the top ranks over another website that immediately greets with a handshake and a complimentary smile.