Take Your Web User Experience Guidelines in a New Direction

In addition to its huge nature, the mobile market is also growing at a very fast rate. Today, there are over 4.5 billion mobile subscribers worldwide and expectedly, this large number may continue increasing in many years to come. In this article, we provide you with user experience guidelines that will help you boost your income and to reduce bounce rates.

How to Boost Your Conversion Rates

The most important check out metric for the e-commerce companies is checkout process conversion rate. Higher conversion rates will mean more income to your company. Even a conversion rate as low as below 1% will mean a significant increase in your e-commerce company profits. Moreover, checkout conversion rate is better for some other reasons. It is important in shopping cart abandonment. Baynard Institute states that shopping abandonment rate for e-commerce stores is around 68.63% on average. This indicates that around 7 people out of 10 will leave your site after they have committed to the purchasing process.

Even though there are many web user experience guidelines on increasing the conversion rates on your e-commerce site, a better idea would be to decrease the cart abandonment rate. Making a smoother checkout process will go a longer way in pushing your customers to complete their purchases. Graphical user interface design examples that can help you in this area include abandoning the mandatory signup, using the Google auto fill-up feature, optimizing shopping cart experience and using Mobile-first design.

Reducing Bounce Rates

Possibly, you have experienced this in your e-commerce website: a person visits your website but leaves midway. This is a bounce rate and may happen to the first page individual visits. If your website or your web pages don’t meet your visitors’ expectations, you should expect higher bounce rates. You can reduce bounce rates by making a user-friendly website.

To ensure that visitors are taking the time to navigate your website, ensure that the website provides the best web user experience guidelines. With a user experience tool, you will be able to engage your visitors, to avoid keeping the visitors waiting and to select the right pattern for your web content. Try to concentrate on the visual design and choose an F-shaped content pattern.

Web User Experience Guidelines For Building Multilingual Websites

Today, multilingual websites are becoming common. This is as a result of many companies realizing that they can easily distinguish themselves by appealing to many web users. However, currently, there is no easier way of creating a multilingual website. To have this kind of website you will need to invest in both time and money.

You should expect lots of difficulties when building a multilingual website particularly related to the languages you intend to offer and the multiple domains. And if you choose to have sub domains you should know how you are going to offer language choices. Some of the common options include drop-down selection, menu links, and icons across the top. However, all this have their benefits and drawbacks.

If you want to increase your income, you have to concentrate on your website content. With the best web user experience guidelines, you will be able to select only the important content from your niche and provide it to your audience. Select the content you want, tell your audience why it is important to them, link them back to the source and include a thank you note.

Megan Wilson is user experience specialist & editor of UX Motel. She is also the Quality Assurance and UX Specialist at WalkMe Megan.w(at)walkme.com