In this week’s best in UX, these articles identify the first steps in determining UX workflow, the role of analytics in your business strategies, and even takes a look at the impact of a good fairy tale in UX. 1. First Steps In Your User Experience Workflow: Nascent UX In Justin Smith’s article he defines what he refers to as Nascent UX. Basically what Smith defines as the gathering, preparing or organization information prior to the design phase of UX. 2. Could Analytics Be just the “Glue” The C-Suite Needs in 2015? Lisa Arthur’s article outlines the importance of analytics in developing business strategies or data driven marketing. 3. Want to Improve User Experience? Try Writing a Fairy Tale In this article by David Zax, he introduces us to Jessica Lawrence of New York Tech Meetup and tells her story of fairy tale user experience improvement. 4. The Experience Makes the Product, Not the Features Lee Dale’s article emphasizes that your app’s customers are never going to be won over by particular features. Instead, Dale reminds us that your product experience matters most. 5. Ted Talk – Three Laws of User Experience – Apala Lahiri Chavan Finally we look at some important laws of user experience with this fabulous Ted Talk by Apala Lahiri Chavan.