In this week’s best in UX these articles take a look at various designs and processes, which can help improve and sustain your UX. 1. 6 Simple Steps to Improve User Experience In Justin Zalewski’s article, he looks at the six key ways you can improve your User experience immediately. From speed and better to design to a clearer call to action, Zalewski offers some sage advice. 2. Google Ventures’ 6 Step Design Process: How We Revamped Our Entire Product in Less than a Week In Baastian Janmaat’s article he looks at Google Ventures’ 6 Step Design Process and its role in a recent product overhaul. With time as a scarce resource, this article offers some key insights into a solution-oriented process that can work in record time. 3. User Experience Smackdown: Usability Testing vs. User Testing In this article by Shari Thurow, she presents the real difference between usability and user testing. Using some key visual differences, Thurow’s article outlines some of the features of usability testing, so that you can be sure you’re working with the right tests for the right experience. 4. The Critical Importance of Testing Early and Often Finally in this article we look at just why testing early and often is critical to the creation of memorable software. For additional UX information go to User experience guidelines.