I usually publish articles containing useful tips, applicable UX advice, and suggestions on how to improve certain aspects of your design process. This November, I decided to give my article roundup a twist. I compiled six articles which discuss excellent examples of major companies putting their users first, and responding to their requests in order to improve or create the ultimate user experience for their product. This list contains updates and announcements from popular companies about some of your favorite products and apps.
We all use and love Uber. Whether you’re late to a meeting and public transport just won’t get you there in time, or you simply need a set ride to work every day- Uber is your answer. Didier Hillhorst provides users with a unique peek into the latest Uber update, including its sleek new look, and new flow. Find out what he means by “starting at the end, to get you closer to your next beginning.”
New tech releases are always so exciting! Discover what it’s like to actually use SnapChat’s new Spectacles. Darrell Etherington shares a first-hand experience of what it’s like to snap a picture of what you’re seeing in real time. This is a great example of user experience taken to the next level. SnapChat simplified their experience, making snapping a smoother and exciting experience for their users.
Talk about giving customers what they want- Apple has announced that they will host coding workshops in nearly 500 of their retail stores worldwide for a full week. This is a great case of providing a well-rounded experience for users. Apple fans have the opportunity to learn about what goes into developing their favorite devices, while at the same time Apple created an incentive to get more customers to visit their retail stores.
Are you a regular coke drinker? Do you always love taking selfies? Well, now you can drink your favorite beverage while taking a selfie at the same time! Coca-Cola just introduced their ‘selfie bottle,’ an exciting new product that both promotes the company, while enticing more customers to buy a coke so they can ‘snap while they sip.’
Giving users what they want, in this case another method to take a selfie, while incorporating the product is top notch user experience in my book.
Gone are the days when you say to your friend ‘SMS me.’ Instead it’s much more common to WhatsApp your friends, family, and even coworkers. From groups, endless emoji options, and even phone call making ability, WhatsApp is the all in one app.
But this universally appealing app just got even better. Now, you can video call with their latest launch. This is a prime example of a company responding to user feedback in order to both improve their product, but also satisfy their 1 billion, and counting, users worldwide.
Remember when you were a kid and you’d save your Play-Doh creations on your shelf for so long that they would become so hard and dry that they’d crack and fall apart?
Well, the current generation of youth no longer has to experience this tragedy. Play-Doh just came out with the Play-Doh Touch Shape to Life Studio, an iOS app that makes Play-Doh a digital experience for children, essentially bringing their designs to life.
The app incorporates the physical Play-Doh creation by snapping a photo with the app and voila-your creation is now saved forever, in addition a whole new world of animation and digital effects are available. Now that’s what I call a leap into the digital era.