This infographic is from the viewpoint of Susan Weinschenk, a psychologist who “[takes] research and knowledge about the brain, the visual system, memory, and motivation and extrapolate UX design principles from that.”
Weinschenk touches on seven tips for businesses to utilize to improve the user experience based on the human psychology. For example, she mentions how human memory is complex, with most users being able to remember only 3-4 things at a time. From this infographic, valuable information on how to tailor and improve user experience for consumers can be attained. Her points are supported in a clear, concise matter with images to clarify her point for a better understanding.